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Effective Business Writing

Group - One Day Course

Course Description

This course teaches the art of writing, with a focus on getting ideas accepted. The course does this by covering both conceptional matters and actual writing skills. The program has three main themes:

  1. Planning, so that the document meets its specific purpose;
  2. Structuring, for coherence and clarity of the material;
  3. Style, to give a readable, unambiguous and persuasive flow of words.

Who Will Benefit?

Anyone who needs to write important and effective documents. Each session is modified to fit the exact end-use requirements of the participants, balancing between letters, reports and submissions, and selecting the style required from handling enquiries or complaints, to sales submissions, written submissions of a technical nature, or putting complex matters into simple language.

Course Outline

  • Planning a Document

    The 2A + 3M formula and Meta-model of Language give a specific, recognisable objective, we then evolve a content theme which will realise that objective with the particular reader or audience involved.

  • Structure

    Using writing projects relevant to the group, we create document structures around a multi-purpose format model. The aims here are clarity, coherence and logical substantiation of assertions.

  • Writing & Readability

    The elements that allow a reader to understand material quickly: sentence and word length, unnecessary words, jargon, abbreviations, active/passive, negatives and layout.

  • Writing & Strength

    Structures, word types and specific words which have proven persuasive impact.

  • Organisation

    Formats for organising a critical path schedule for a writing project. We give lists of steps for writing, editing and obtaining approval of drafts.

  • Practical Exercises

    Brief practical exercises are undertaken at almost every section of the course; participants plan the writing of a specific project at the end of the program.

  • Software

    A review of the computer software which checks spelling, grammar, style and readability. Many people don't know about the assistance which MS Word can give a serious writer.

Course Arrangements

The optimum group size is 6 - 8 people.